Direct Mail Advertising Media
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Direct mail advertising has been popular for a long time. It is the most crucial person-to person communication by promoters or producers. Direct mail marketing is sent through mail to the prospective clients on the basis of the latest mailing list. The message may be mailed through letters, circulars, folders, leaflet etc. The direct mail proffers the advertisers a maximum of selectivity and tractability.
Generally, the printing post cards carrying the short advertisement message on it by affixing the prevailing rate of posted stamps are used. Leaflet is a single printed sheet that is mainly used to reveal the full fledge message. Booklet is used when the selective information relating to the product and the company is needed in detail. While the catalogue is used as a manual that contains many pages and sent only to the prospective customers free of cost.
There are many advantages of direct mail advertising which includes; it establishes possible personal touch without personal contact, provides thorough information, less rivalry and its effectiveness can easily be measured easily. The producer can inform his customers and dealers as often as he likes.
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Submitted by admin on Sat, 2008-11-29 10:54.